Danny Divine, of our New York office, has been a fixture in the entertainment and marketing industry for over a decade. After studies, Danny started to work with Italian design house, Cerruti as Special Events Director of North America Operations. During his time with Cerruti, Danny was able to build strong relationships with a wide array of entertainment and fashion industry professionals — including celebrities, managers and models. These strong connections have stood the test of time and buoyed Danny to eventually found The Rydan Group, a boutique marketing firm specializing in event planning, talent coordinating and public relations in the fashion, film and entertainment industries. Danny along with Signature Entertainment have made a name through their innovative marketing strategies for luxury brands. Danny has planned dynamic special events throughout the world, from Paris fashion shows for designers like Marlies Dekker to corporate events for brands like Old Spice, Bathing Ape, and LVMH. Signature Entertainment was instrumental in the organization of the annual Jazza Nova festival in Kitzbuhel, Austria, bringing in music icons such as Santana and Stevie Wonder. We have also provided event production, talent coordination and marketing initiatives for clients such as Nike and Greenhouse at the Sundance and Cannes Film Festivals. Locally, Danny has played a hand in the planning of such high profile events as the People Magazine-sponsored Katy Perry video premiere party and fashion show after parties for both Zac Posen and Gianfranco Ferre, supermodels Carmen Kass, Jessica Stam and Noemie Lenoir, academy award winning actress Mira Sorvino, and producers Timbaland and Pharrell Williams, to name just a few.
Together Danny and Lori are leading the industry as full service providers of entertainment, talent booking, planning and logistical needs for a wide array of global special events — from private parties to Fortune 500 Company functions.